Our first sustainability project to promote a CSR culture among corporates, CollectME for a Cause is very unique.We encourage corporates to:•Trade recyclable items, primarily paper, within UAE in exchange for a financial donation as per market rates and divert the cash generated from recycling trash to approved local causes relevant to brand identity on a regular basis. Medulla will facilitate and monitor the recycling account for corporates with respect to quantity of recyclables and funds generated for an approved cause.
This project is handled by Medulla founder, Ursula Manvatkar. Ursula has over 10 years of experience in many aspects of marketing such as strategy, design, trade marketing, PR and the like. She is particularly passionate about CSR as a business function and therefore aims at creating valuable initiatives which make it easy for corporates to be part of.Ursula has been holding the title of ‘Chartered Marketer’ awarded by the prestigious Chartered Institute of Marketing, UK and this gives her an edge in handling campaigns for clients from a marketing /commercial perspective as well.